Drastically improve your ROI.
These videos are designed to clone your best clients by telling their story. If you could keep creating devoted fans vs transactional relationships how much easier would selling be?
📊 How can this help?
If your prospects are on the fence about buying from you, the right video can help make their decision to buy from you instead of your competitors.
The tricky part is, they may want to hear it from someone other than you. A sales pitch tends to lack credibility in the initial buying stages. Instead, they want to hear from other people just like them.
Think of it this way. If you were in the market for a roofer, which statement would you be more convinced by?
1) "We're the best roofing contractor in the Triad!"
or...
2) "Steve made the process so easy. We were so stressed but he walked us through the whole thing. His team completed the job quickly & with no mess. We've already recommended them to our neighbors!"
By creating client chronicles, you spend less time attracting, convincing and converting your target market while actually gaining more clients. Not only that, but you'll attract more people who might not have known that your solution existed in the first place.
- Convert fence sitters
- Invite new customers to do business with you
- Narrow down and identify your target market
- Attract more ideal clients/customers
- Create powerful content for referral growth
👩🏻 Who's the target audience?
To maximize the impact of your client's stories, it's important they're seen by every prospect who is considering doing business with you.
If you have multiple customer personas, we can help create separate testimonials that address the specific challenges and pain points of each group.
For instance, as a realtor, you might want to create separate testimonials for buyers and sellers, highlighting the value you bring to each group. The needs & concerns of a potential buyer are very different from those of a potential seller.
By targeting your testimonials to the specific needs of your audience, you can create a more compelling and authentic portrayal of your business.
📈 How can I properly utilize this video?
There are many ways to effectively use your client chronicles, including:
- Embed it on your website, email campaigns and social media
- Utilize it on your Google Business Profile
- Leverage it in your sales process to close more sales
- Post it on Facebook, LinkedIn, Instagram & YouTube
- Generate shareable content for your referral partners
