If you're going to only have 1 video...

This is the video you NEED!

A Brand Message Video (BMV) is a powerful tool that can help to increase conversions, grow your business, and attract top talent. A BMV is a short video that communicates your company's values, mission, and the benefits of your products or services for your clients. Here are some ways in which a brand message video can be leveraged to achieve these goals:

  1. Increase conversions: It can help to increase conversions by providing potential customers with a clear and concise message about your products or services and the benefits they will receive by choosing your business. This can help to build trust and credibility with potential customers and make them more likely to take action.
  2. Grow your business: A BMV can help to grow your business by reaching a wider audience and different demographics. It can be shared on your website, social media platforms, and other marketing channels to reach larger audiences.
  3. Attract top talent: This video is also helpful in attracting top talent by showcasing your company culture, values, and mission. This can help to attract amazing candidates that align with your company's values and mission and are more likely to stay with your company long-term.
Dylan at Andrew Bowen Studios in  Greensboro, NC Creating Video Content
Dylan at Andrew Bowen Studios in  Greensboro, NC Creating Video Content

To create an effective brand message video, it's important to focus on the following:

  1. Keep it short and sweet: A brand message video should be short, usually around 1-2 minutes. This will help to keep the viewer's attention and deliver the message effectively.
  2. Be authentic: Your brand message video should be authentic and reflect your company's values and mission. This will help to build trust and credibility with potential customers and candidates. Sometimes scripts & actors work but a lot of times customers & talent want to see the real humans behind the company.
  3. Use storytelling: Use storytelling to communicate your message in an engaging and memorable way. This can help to create an emotional connection with the viewer and make them more likely to take action.
  4. CTA: Utilizing a Call to Action at the end of your BMV is a critical piece. You should always lead your viewer towards the next action you want them to take. Whether you want them to sign up for a newsletter or stop by your office, make sure they know what that next step is to keep the interaction moving forward.

By leveraging a Brand Message Video, you can increase conversions, grow your business, and attract top talent. Remember to always focus on creating high-quality, relevant, and engaging content that resonates with your target audience. If you'd like to learn more about how to build out a Brand Message Video that really converts, schedule a 15 minute call to get started!

Posted
January 23, 2023
for companies in
Greensboro, North Carolina
.