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A Brand Message Video (BMV) is a powerful tool that can help to increase conversions, grow your business, and attract top talent. A BMV is a short video that communicates your company's values, mission, and the benefits of your products or services for your clients. Here are a few ways BMVs can be leveraged to achieve those goals:
- Increase conversions: It can help to increase your website conversions by providing potential customers with clear and concise messaging about your product or service. It also highlights the benefits they'll receive by choosing your business. This can not only help to build trust and credibility with potential customers but it will make them more likely to take action.
- Grow your business: A BMV can also help your business reach a wider audience and different demographics. It can be shared on your website, social media, emails, and many other marketing channels to reach larger audiences.
- Attracting top talent: It's also helpful in attracting the top talent in your industry by showcasing your company's culture, values, and mission. This can help to attract amazing candidates that align with your company and are more likely to stay with your company long-term.
To create an effective Brand Message Video, it's important to focus on the following:
- Keep it short and sweet: A BMV should be short, usually no longer than 2 minutes. This will help to keep your viewer's attention and deliver the message efficiently.
- Be authentic: Your BMV should be real and reflect your company's values and mission. This will help to build trust and credibility with potential customers or candidates. Sometimes scripts & actors work but a lot of the time customers & job seekers want to see the real people behind the company.
- Leverage storytelling: Utilize storytelling to communicate your message in a memorable way. This can help to create an emotional bond with the viewer and make them more likely to take action.
- CTA: Utilizing a Call to Action at the end of your BMV is a critical piece. You should always lead your viewer towards the next action you want them to take. Whether you want them to sign up for a newsletter or stop by your office, make sure they know what that next step is to keep the relationship moving forward.
By leveraging a well created Brand Message Video, you can not only increase conversions, grow your business, and attract top talent but you can stand out in your industry. Remember to always focus on creating high-quality, relevant, and engaging content that resonates with your target audience. If you'd like to learn more about how we build out our custom Brand Message Videos that really convert, schedule a 15 minute call to get started!